1) Person who consigns something (e.g. the goods of an individual shipment). 2) Legal entity or person named on the bill of lading or waybill as shipper and/or who (or in whose name or on whose behalf) a contract of carriage has been concluded with a carrier. Also known as the consignor.
Many believe “Shipper” is the supplier or owner of the goods being supplied, which is often true but not always. When a buyer of goods enters into a contract with the seller of the goods through a sale contract, apart from other things, they also decide who will arrange for the transport. And, when using multi-modal transport, they may decide which leg of transport is under whom.