The men’s streetwear market is growing at a fast pace because of its unique appeal to the younger generation. This article will highlight some of the most common themes in men’s streetwear and the trends adopted by successful brands. It will also highlight some of the key men’s street fashion styles that sellers should be aware of in 2022.
The men’s streetwear market
In recent years, streetwear has secured its place within the fashion and retail sector. The global streetwear market was estimated to be valued at $185 billion in 2019 and is expected to increase steadily. Streetwear’s appeal to younger customers is driving this growth, with reports claiming that more than 60% of sales are attributed to those under 25 years old.
A distinguishing feature of successful brands is that their garments are a fusion of affordability and exclusivity, and consumption data shows that customers tend to prefer sustainable products with clear social and brand messaging. Also, it can be noted that social media is the most powerful source of influence, driving streetwear trends globally.
The latest trends in men’s streetwear
Washed-out and paneled t-shirts
Following several seasons of bright, poppy, and cheerful colors, designers are shifting to a more vintage-inspired style for men, including faded and washed-out hues with openwork designs. This trend is fueled by major fashion labels such as Balenciaga, which released a collection of soft hues. In response to this style, adjacent brands will likely imitate it with light-colored t-shirts. One crucial factor to consider when implementing the dye and washed-out look is to use methods that use the fewest chemicals, as there’s a preference for garments made from environmentally friendly materials.
Keeping with the vintage theme, another consistent trend in streetwear is the use of paneling. This style includes contrasting color panels or mixing panels with one color to add subtle finishing touches to classic pieces. It brings a fresh appeal to existing designs and is likely to pique the interest of younger customers. Nuanced prints, attractive trims, and unique pocket details have also gained prominence. The key is not to overdo it but to add sophisticated elements for a refreshing look.
Hoodies usually stand out in streetwear because of their sleek and hip design. Oversized hoodies are a streetwear classic as they pair well with almost anything. Thanks to the textural trend, hoodies with embroidered patterns are rising. These are exemplified by colorful floral motifs with added embellishments such as sequin, trims, and glitzy buttons. Because sustainability is becoming more prominent, there is an opportunity to reduce waste by using recycled fabrics. Streetwear style embodies confidence, and it’s great if these hoodies are versatile enough to pair with formal trousers for a smart-casual look or with shorts for a relaxed look.
Hoodies are designed to maximize comfort, so fabrics such as cotton and viscose are best suited. The inner layer can be made of fleece to provide warmth and comfort. Large pockets with unique detailing fit well with the current theme. Trendy embroidery patchworks, either on the sleeve, hood, or in the center, should round up the look.
Gilets have become a prominent piece in streetwear fashion this season, championed by major fashion brands such as Dior. This item stands out due to its distinctive features, such as a collarless design and wavy quilting for a relaxed and elegant appearance. They are primarily sought out in somber tones, but they can be mixed with bright colors for a more vibrant look. Because of their suitability for the outdoors, it is excellent if they are chosen based on features such as flexibility, sturdiness, and functionality, as well as their design. Although nylon is commonly used to produce gilets, switching to sustainable alternatives to offer eco-friendly options would also be welcomed by the younger market.
Other styles that define streetwear are puffer jackets in different colors and unique patterns like camouflage. It’s also worth exploring water-resistant materials and other lightweight and durable solutions to meet modern preferences. Exceptional detailing on the trims and an easy-to-wear design will set the collection apart from the crowd.
As outdoor wear continues to boom, people lean towards multifunctional clothes, which they can see themselves wearing to the gym, a social gathering, or to work. This trend will likely continue, so it’s essential to incorporate all of these elements into everyday streetwear. Consumers also look for ergonomic details such as ventilation, durability, versatility, transformability, and aesthetics. These items offer high-quality fabrics resistant to wear and tear, while incorporating functional features that look chic.
One trend that has been consistent in streetwear is cargo pants, preferably in traditional tones such as olive and greens. Aside from cargo pants, other popular styles include baggy joggers and flared pants. For 2022, choose items that stand out, with features like extra-large pockets in the front leg and an elastic waist for comfort. For a modern look, choose pants with baggy silhouettes in different colors. Don’t be afraid to use plush and soft fabrics for a sophisticated appearance.
Smart and luxe shorts
Shorts are the epitome of laidback, preppy, and fun and are ideal for casual outings. However, if chosen in the wrong fabrics, they can give a sloppy and unrefined appearance. But with the right style and fabric, they will have a great appearance appropriate for formal and informal occasions. Choosing a suitable material and nailing the tailoring is essential for smart casuals. Linen, cotton, and polyester are excellent choices for shorts as they are breathable and comfortable. They can be paired with a crisp shirt and loafers for a smart look.
Sports luxe is also popular, aimed at individuals who seek sporty shorts in luxury fabrics. Gucci and other major fashion houses have jumped on this trend, causing others to follow suit. Luxe shorts are made from cashmere and linen fabrics and have more delicate stitching than traditional items. They come in unique prints and extravagant designs that help users stand out. It’s all about color, fashion, and breaking the mold to produce distinct styles. They can be paired with bomber jackets, trainers, and a baseball hat for a cool, sporty, and playful look.
Denim on denim has been in style, particularly streetwear, since Britney Spears and Justin Timberlake wore them to the American Music Awards red carpet in 2001. Denim pieces include denim jackets, shirts, and pants to create a classic look. To stand out, a color palette other than the standard blue is worth looking into. Because denim never goes out of style, search for pieces with unique details and added embellishments to bring a creative spin to a traditional item.
Investing in denim is a wise decision because they are always on-trend, versatile, easily styled, and are essentially considered a closet staple. This includes oversized jackets with colorful motifs, baggy or straight-leg pants with colored trims, jeans, or shirts with tie-down straps. Streetwear is constantly evolving, and having a diverse range of stylish and exotic pieces is the way to go.
Styles that define streetwear
Fashion is constantly changing, so sellers must keep up with the latest consumer trends to boost sales. Another reason to investigate streetwear fashion is that it has proven to be lucrative despite dips in the retail market. The subtle changes to vintage-inspired clothing and the fusion of athleisure with street fashion are some of the common themes found across collections. Consumers value functionality and social awareness as much as they do aesthetics, and environmentally friendly products are gaining popularity. Incorporate the latest trends into the classics, from washed-out t-shirts to hybrid jackets and pants to denim for a successful collection.