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Market Analysis of the Festival Apparel 2022–23

Two ladies posing in t-shirts

Sellers can learn about the limitless potential in the female fashion business thanks to market studies. This market information can help merchants make better judgments, which will increase their sales and earnings over time. 

This article seeks to present a comprehensive view of the female fashion retail business with relevant facts showing the fashion trends experiencing growth. Following that, readers will be presented with five essential female festival apparel looks that will be popular during the 2022–2023 period. 

Table of Contents
Brief overview of the festival fashion market
5 fashion trends that will be seen at every 2022 festival
Closing words

Brief overview of the festival fashion market

Rising styles across junior retailers in the UK and US

Chart showing rising styles across junior retailers
Chart showing rising styles across junior retailers

According to the trend analysis, embellished bralettes rose by a factor of 320% in the UK and 3% in the US. In that same token, maxi dresses are also taking over the market with a 117% increase in the UK and a 69% increase in year-over-year (YoY) change attributed to the US.

WGSN eCommerce focuses on junior retailers in the industry as they are closer to the target audience and understand what customers are looking for in apparel.

Google searches for ‘festival outfits’ skyrocket

Chart showing search results for festival outfits
Chart showing search results for festival outfits

In 2020, the total number of searches for festival outfits in the US was between 0–50 according to the search interest analysis. Toward the end of the year, those searches barely hit 20. As things improved in 2021, searches grew up to the 50s and plateaued for a while before skyrocketing in the early months of 2022.

The Google Trends chart shows the ever-growing interest of young people in the US for fashionable festival outfits. This could also be attributed to a new wave of underlying events or predominant factors that have caused a stir in the apparel industry.

Trendy –1, Quality –0

Chart showing consumers’ word association with comfort and quality
Chart showing consumers’ word association with comfort and quality

WGSN looks at this analysis through the lens of what words people associate themselves with the most when coupled with youth brands. More than 40% of respondents identified with youthful and on-trend words, which is expected. But it has taken a wild turn as comfortability and quality fall short on the chart by 2 ppt YoY and 3 ppt YoY respectively.

Fashion and innovation in the clothing industry has been seeing an increase in more modern, hip styles which appeal to younger consumers in the industry. Comfort and quality have taken a dive toward the deep end as younger individuals are more fashion-inclined and don’t concern themselves too much with attributes like comfort and quality.

Young consumers buy less because of high prices

Chart showing the leading barriers to consumer purchases
Chart showing the leading barriers to consumer purchases

Between price, range of styles, and quality, price is the leading factor that acts as a barrier for younger individuals to purchase clothes. These people, according to the WGSN Barometer, are between the ages of 16 to 24. These results are according to about 20% of respondents in the survey.

All these factors have also seen a 1 ppt increase YoY. The bar chart, however, shows the main barriers that prevent young consumers from either making any purchases or stop them from procuring as much material as they want.

Charts showing leading youth apparel colors in the UK and US
Charts showing leading youth apparel colors in the UK and US

Bright colors such as green and pink have seen a +2 ppt and +1 ppt change YoY in the UK alone. They are the most sought out colors and are currently leading the youth apparel colors.

In the UK, green and pink are also leading but not significantly as they have remained more or less in the same state seeing without any increase. In fact, the only apparel color that has seen any change is brown at +1 ppt YoY.

Chart showing the leading designs and fabrics
Chart showing the leading designs and fabrics

This chart depicts a range of designs and fabrics that are leading the apparel market according to WGSN eCommerce. Crochets took the lead by increasing by 147% in the UK and a more moderate 13% in the US. Florals came in close second with results showing102% and 95% YoY increases in the UK and US respectively.

Other designs like cutouts and fabrics like sheer are also on the list but are not driving the industry in the way that crochets and floral designs are. This information is useful as it makes it easy for businesses to pinpoint what is popular with consumers, and use that knowledge to boost sales accordingly.

Women’s Y2K corset

Woman in a pink corset top and black pants
Woman in a pink corset top and black pants

Corset tops come in different fabric styles like crochets, knits, wool, and cotton. Leather is also good for women to mix up the look and add a little bit of formality or a semi-casual appearance.

These tops also come in good solid colors like cream, camel, goldenrod, white, and black as well as bold colors like red and deep blue. They can be paired with button-down or ruffle shirts over the corset for a formal look.

Woman wearing a black corset top
Woman wearing a black corset top

Another way to pair them is to wear them alone with linen or denim trousers which accentuates the casual look women may be aiming for.

Trippy tees

Woman in a white T-shirt
Woman in a white T-shirt

Trippy tees are an inherently retro and 90s look, coming back with a bang in women’s apparel. They have deliberately unorthodox printed designs and patterns on them, and come in the most eye-catching colors.

Woman wearing a gray designer tee
Woman wearing a gray designer tee

Some popular colors are oxide orange, cyan, lilac, gainsborough, turquoise, and a few others. These shirts are typically made from wool, cotton, and cotton blends with polyester.

They pair well with denim trousers especially when the shirts are a tad oversized which adds to the retro feel. Baggy linen or corduroy pants are perfect for these tees, bringing back the vintage feel into the attire. They are also inherently casual and semi-casual wear.

Women’s baggy bottoms

Lady in peach-colored baggy trousers
Lady in peach-colored baggy trousers

Women’s baggy bottoms range from wide leg trousers to split hems and oversized pants. These can come in different styles and fabrics like denim, which is an all-time favorite among women; corduroy, which is perfect for staying in and fighting off the cold; and simple linen, which is adequate for social outings and gatherings.

The baggy bottoms come in pretty solid colors like beige, plaid, white, deep blue, and black.

Woman in red baggy trousers
Woman in red baggy trousers

Women can pair these baggy trousers with baggy or oversized shirts, transforming them into two-piece matching set clothing. To switch it up, women can opt for a more slim-fitting digital printed shirt with cool fonts and patterns for purely casual occasions.

Cutout tops

Woman wearing a black cutout top
Woman wearing a black cutout top

Women’s cutout tops have been integrated to different styles that it would take aeons to name them all. They vary from cuts at the shoulders and torso to straps around the midsection.

It is a versatile piece of clothing for women as it appears semi-casual, like something one would wear to the beach or park.

Woman in a black cutout top
Woman in a black cutout top

Cutout tops come in solid colors like peach, amber, blue, and white, and can be paired with both skirts and trousers. For skirts, pleated and ruffle skirts are the two most viable options. For trousers, women can opt for something more robust like satin or silk as they are lighter materials.

Creative crochet

Woman in a crocheted coverall
Woman in a crocheted coverall

Creative crocheted clothing encompasses shirts, blouses, skirts, and gowns. The intricate patterns and designs seen in this trend are enough to understand why women value them so much.

As crocheted fashion goes, these usually come in more colors than one, and are sometimes completely multicolored, playing around with color blocking.

Woman wearing a crocheted gown
Woman wearing a crocheted gown

Crochet gowns go well with woolen socks in neutral colors like white and black. The shirts and blouses go well with pleated or ruffle skirts that flare outward for a feminine look. Crochet skirts are good with simple ruffle shirts as well.

Closing words

Festival clothing trends are making waves in the women’s clothing market because they can be added to almost any article of clothing to make it stand out. Crocheted clothing that is ideal for vacations and traveling, as well as cutout tops, continue to gain popularity. 

Y2K corset tops are great for giving outfits a more refined and formal sense when worn with denim. To increase sales this season, businesses should take advantage of these top-trending festival styles.

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