Sales & Marketing

In this article, we’ll go over the meaning of retail marketing and take a look at some use cases that illustrate key elements of effective retail campaigns.

We discuss how some brands have managed to struggle to maintain the same sales as last year when the macro economic climate is looking gloomy.

In our BFCM report, Omnisend looked at sales and the performance of email, SMS, and web push marketing channels in November.

Ecommerce retail sales are expected to hit $239.6 billion this holiday season. Look at the New Year subject lines you can use to spread cheer this New Year.

Online business is one of the few ways to create true financial freedom. But it comes with challenges. Here are the steps to building an online business.

Wix emerges as a top-tier site-building and hosting ecommerce platform. The drag-and-drop functionality makes site building more accessible to new users.

Increasing brand awareness is one of the end goals of brand management. Let’s go through nine tried and tested ways to increase your brand awareness.

Strong business writing saves readers time and makes them more likely to retain the main messages of your work. Read on to find more.

Conducting a SERP analysis may sound daunting, but Keywords Explorer can give you an overview of the key metrics you need to consider. Read on!

B2B content marketing is creating and promoting content to attract other businesses. This guide will inspire your B2B content marketing strategy.

How to start an e-commerce business? In this article, you’ll find nine steps to start your e-commerce business on the right foot.

This guide will explain why you should include SEO in your marketing strategy and how you can align SEO with other disciplines. Read on!

Ecommerce popups help encourage engagement, foster growth, and build subscriber list. Here’s how to make Shopify popups in Omnisend in five easy steps.

Shopify and Shopify Plus are the two plans offered by Shopify to cater to different clients. This article will tell you the difference between the two.

Marketing automation can help improve workflows and streamline processes. Read on to learn its benefits and find the best marketing automation software.