The color industry for men is making waves with new innovations and displays of bright and neutral colors along a wide range of clothing materials.
From red to green and even sharp or space gray, these colors have a different effect on fabrics and men are taking their time to look out for the very best this season.
Here’s what to look out for to know what men want. But first, what’s the size of the market?
What’s the market potential of men’s color trends?
In 2021, the global market for menswear was worth US $533.3 billion. IMARC Group has forecasted a geometric market growth at a compound annual growth rate (CAGR) of 5.92% from 2022 to 2027, reaching US $746.9 billion.
Blue and green tones are the top picks for men’s key color shades in A/W seasons. Deep and mid-tone peacock blue gives blues a more sophisticated expression. Traditional deep and mid-tone spruce green tones serve as the foundation for green tones.
Warmer colors and tones blend in with the traditional hues as seen in the autumn periods.
Five electrifying men’s color trends of A/W 22–23
Red as a really aggressive color is perfect for winter as it naturally contrasts against the cool weather and adds a bit of oomph to any trendy style. For winter and autumn, red jackets are in like Sherpa jackets, sheepskin, and shearling jackets, as well as leather jackets.
Made from lamb wool and leather, the shearling jacket is perfect for harsher conditions as seen in winter and autumn. The skin is well protected and the thick leather gives an aesthetic finish to the jacket.
Warmer neutral colors, such as cream and brown, can work well with red, particularly with preppy attire. For men who don’t shy away from occasional experimentation, they can layer various red hues together, such as a burgundy jacket with a dependable pair of rust-colored pants.
Male consumers can also opt for a soft woolen burgundy overcoat or top coat to add a regal touch to the neutrals in the mix.
For the red bomber and pure leather jackets, black bottoms are a good choice as they further accentuate the red in the entire look. Punks who adopted the style during the 1960s and 1980s were the ones who initially made the burgundy bomber jacket their own.
Today’s jackets come in many different shapes, but they are still essential for adding a little flair. Men can consider pairing a burgundy bomber with black pants and a black t-shirt to complete the look. The outcome will be an urban-chic ensemble that’s ideal for the weekend.
Lazuli blue is calm and cool and works with a variety of dressing styles. As winter and autumn seasons approach, male consumers will seek weightier attire in colors like deep or sky blue, lazuli blue, and shades of blue like lilac and cyan.
Good heavy jackets in blue consist of the bomber jacket, shearling, and sherpa denim jacket. Men who want to go classy during the season can opt for suit jackets and pair those with inner vests and premium suit pants.
The shearling jacket features a collar made of lambswool and leather on the torso, arms, and back. For a royal blue shearling jacket, black leather pants would work perfectly to pair. Regular corduroy or chinos pants go well with it as well. Black and blue are two dynamic colors that never fail to go together.
The denim jacket is an honorable mention here as consumers can pair it with blue or black denim trousers at the bottom.
Verdigris or bright bluish green is the next color in this trend list as one can never go wrong with the color of nature. It brings wafts of earthly tones to many looks and is a beast to pair with a plethora of other colors.
Chore jackets are possibly the best piece of outerwear because they are truly all-season. They feature the proper number of pockets, allow for layering, are often constructed from a sturdy mid-weight fabric, and aren’t overly designed. They can add depth to a hoodie or ease a button-up shirt design.
They pair great with leather pants and linen or corduroy trousers, preferably in the same color family as the jacket.
There are many different types of leather jackets available, including moto jackets for the road, leather duster for the clubs, bombers made of plush suede, and more.
These leather jackets in green shades provide an almost extraterrestrial feel and look and go well with non-leather pants like denim and corduroy, to name a few.
Despite its nocturnal city ties, the puffer jacket has mobility. Naturally, men can go completely gorp, or just keep it casual in a pair of gorgeously faded blue denim. Whatever method of choice, men can ensure the jacket has room for additional layers to be worn below, because after all, it is a winter jacket.
Although puffers have always been somewhat of a statement piece on their own, adding some color blocking or patterns may elevate the look. After that, men can add a knit roll neck underneath and some wool pants to complete the look.
Bomber jackets are made of durable, water-resistant nylon and have numerous pockets on the inside, exterior, and on the sleeve. They are also reversible and can have an extra swervy orange on the other side for those extra days.
There is no outfit this classic bomber jacket can’t pull off, even in a deep or bright purple shade, it can complement a button-up shirt and slim-fit slacks or a plain white T-shirt and faded jeans.
The biker jacket typically has more features than other types of jackets, such as buckles, zips, poppers, and more. It also almost always has a collar and wide lapels that can be folded over one another or snapped down. The jacket looks sharp day or night regardless of the occasion.
The color trends are making statements in the men’s apparel market as they can be added to virtually any piece of clothing and enhance the wearability of that attire. The burgundy bomber jacket continues to make a name for itself as well as the Verdigris Sherpa and shearling jackets that are perfect for outings and travel.
The purple suit jacket brings a classy, more formal feel to the look and lazuli blue denim jackets pair well with even more denim. Sellers can take advantage of these trends in order to boost sales this season.