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Consumers Are Attracted to the Versatility of Unisex Fashion

Two Fashion Models, A Man And A Woman

Young celebrities like Billie Eilish and Jaden Smith are promoting gender-fluid styles. This brings the functionality of unisex or genderless fashion to the forefront. Here are a few trendy designs in unisex fashion items that combine both style and function.

Table of Contents
The rise of unisex or genderless fashion
Attract more consumers by combining function with style
Unisex fashion could be here to stay

The rise of unisex or genderless fashion

Gender-fluid fashion pieces are gaining ground over the years. Such a trend is boosted by young celebrities like Billie Eilish and Jaden Smith. Both these stars have been great proponents of self-expression through fashion.

Billie Eilish For A Genderless Fashion Campaign
Billie Eilish For A Genderless Fashion Campaign
Jaden Smith Wearing A Skirt
Jaden Smith Wearing A Skirt

Apart from being gender-inclusive, unisex fashion items are known to be versatile. Several androgynous designs can be worn and styled in many different ways. Outerwear like hoodies and jackets are great examples. These provide good choices for layering especially in colder months.

Attract more consumers by combining function with style

Hoodie and jogger sets

When it comes to versatility, a unisex fashion ensemble is likely to top the list. Though a common wardrobe staple, the hoodie and jogger set take the cake for being both simple and useful. These comfortable outfits can be worn anytime and anywhere. Whether it is for fitness or to lounge around the house, these can also be worn by both males and females. Wearers can create their own fashion statements by separating the top and bottom pieces, even if they were purchased as a set. These items can easily be layered or paired with other fashion items and accessories – the possibilities are endless.

Woman In A Fashionable Yellow Hoodie And Jogger Set, Paired With White Heeled Boots
Woman In A Fashionable Yellow Hoodie And Jogger Set, Paired With White Heeled Boots
Person Pairing A White Cap With A Pink Hoodie And Black Joggers
Person Pairing A White Cap With A Pink Hoodie And Black Joggers

Hoodies and joggers are gender-inclusive and can come in various designs and styles. If a plain hoodie and jogger set seems too boring, consider switching it up via design like embossing.

Corduroy jackets

Consumers who prefer something that can be styled easily are likely to consider the functional corduroy jacket. These jackets keep us warm for casual outings, and they can also be styled as business casual wear.

This could be the answer for those who do not like formal blazers but who find denim outerwear too casual. Corduroy jackets sit right in the middle of the spectrum. They are also not gender-based, making them suitable for both male and female wear.

Man Wearing A Beige Corduroy Jacket Under A Denim Jacket
Man Wearing A Beige Corduroy Jacket Under A Denim Jacket
A Female And Male Wearing The Same Checkered Jacket Design
A Female And Male Wearing The Same Checkered Jacket Design

Collared or button-up shirts

Collared and button-up shirts are great for the fashion non-conformist. Forget gender-based norms and fashion rules. These shirts are not only for the guys. Females can match these with skirts for smart casual outfits or throw on a blazer if it is for work.

Two Men Are In A Button-up And A Collared Shirt, But These Designs Are Not Only For The Males
Two Men Are In A Button-up And A Collared Shirt, But These Designs Are Not Only For The Males

For the girls who love a bolder style, an oversized button-up shirt can even be styled as a dress. Throw on a cardigan or a jacket and a pair of boots, and they will be ready to go. Males can also switch it up with patterned or uniquely-designed shirts. Those who are more experimental might consider longer shirts or even dresses à la Jaden Smith.

Woman Wearing A Striped, Collared Shirt
Woman Wearing A Striped, Collared Shirt

Varsity jackets

For lovers of the outdoors who do not want to dress in a hoodie and jogger get-up, varsity jackets are a great choice. These jackets are stylish and can be worn both fitted or loose, depending on what one prefers. A loose fit is recommended for an active day at the park, while a more fitted one could work for casual brunch dates. One of the best advantages of varsity jackets is that they look great on everyone!

As with most fashion products, customization helps add a layer of uniqueness to the piece. Move away from the usual color schemes and ubiquitous designs by considering customized varsity jackets. These can also be given out to employees as outfits during corporate team-building. Not only are these jackets genderless, but they are also suitable for all ages. There is a huge market potential to be tapped.

Woman Wearing A Varsity Jacket
Woman Wearing A Varsity Jacket
Person Wearing A Black And Red Varsity Jacket
Person Wearing A Black And Red Varsity Jacket

Graphic print tees

Last but not least, graphic and logo tees seem to never go out of style. Comfort is of utmost importance when it comes to casual wear, but that doesn’t mean one would want to scrimp on style. It is hard to imagine anyone saying no to something stylish and comfortable at the same time.

Graphic Tees Hanging On A Clothesline
Graphic Tees Hanging On A Clothesline
Wearing A Comfortable Graphic Tee
Wearing A Comfortable Graphic Tee

The beauty of graphic tees lies in how varied they can be. Some of us love wearing t-shirts with thought-provoking pictures or quotes. Some of us love wearing merchandise to express our support for certain brands or artists. In this sense, customized graphic tees are a form of self-expression. The global custom t-shirt printing market is expected to grow in the next few years, so it would be wise to look into coming up with many interesting, customized designs for your brand.

Woman Wearing A Graphic Tee
Woman Wearing A Graphic Tee

There will always be a design out there for everyone and it is one of the staples when it comes to unisex fashion. Such pieces are also great for those who like oversized styles – just go a few sizes up!

Unisex fashion could be here to stay

More consumers and brands are gaining awareness of the idea of genderless fashion. Long-standing British retailer, Selfridges had previously launched a series of genderless fashion items. Gender-inclusive pieces can be marketed ‘for everyone’ to expand the target consumer base. Many brands that focus on gender-based fashion apparel might be taking a back seat in the future.

Gender-fluid fashion pieces do well in combining form and function. Think outerwear like jackets and trench coats with softer and more fluid lines. These genderless items are amazingly versatile. The following five stand out as top trends and style pieces for fashion wholesalers and retailers to consider when updating product catalogs.

Integration Introduction Diagr
Integration Introduction Diagr

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