Transdermal skin patches are a convenient and effective way to deliver targeted skincare medications into the body via diffusion and over a period of time. This technique allows the medication to get into the bloodstream in preset doses, making it beneficial to people who need long-term medication therapy.
This article discusses various skin patch trends to include in your next eCommerce strategy to attract customers and boost revenue.
Market demand and growth for transdermal skin patches
The market demand and growth for transdermal skin patches have steadily increased in recent years. A report by Research and Markets forecasts the transdermal patch market to reach USD 8.13 billion by 2026 at a compound annual growth rate (CAGR) of 3.4% from USD 6.80 billion in 2021.
This growth is driven primarily by the need for alternative medication for people on long-term therapy. For instance, people with diabetes, cancer, and heart disease are more likely to experience gastrointestinal side effects from prolonged drug use, driving this demand.
However, the transdermal skin patches market growth in the skincare and wellness industry is also driven by consumer demand for innovative health solutions.
Consumers with increasingly busy lifestyles need skincare products that offer superior performance and convenience. Transdermal skin patches deliver active ingredients directly to the skin, allowing for long-lasting and targeted results.
Furthermore, these patches can be worn overnight, making them easy to incorporate into their daily skincare routines.
North America dominates the global skin patches market because there is a higher demand for innovative skincare products in the region, thus attracting a strong presence of key players. They also have an established healthcare infrastructure and increased government initiatives and research partnerships into this innovation.
However, the Asia-Pacific is poised to experience the fastest growth due to increasing skincare awareness and disposable incomes to match it.
These factors present untapped business opportunities for retailers and small businesses in the beauty industry. Here are four trends to watch to expand your product reach.
4 powerful transdermal skin patch trends to watch
There are many types of transdermal skin patches. The following trends will help you discover what kinds to offer to boost profit:
1. Simplified wellness solutions
Wellness patches contain nutrients essential for good health. These nutrients diffuse into the bloodstream, through the skin, to provide a more targeted treatment. They prevent hangovers, support during menopause, and boost other wellness routines.
Wellness patches aid in several wellness routines, like providing support during menopause and preventing hangovers. Hangover patches, for instance, help alleviate nausea, fatigue, headache, and dehydration.
Some common ingredients in hangover patches include:
- Electrolytes: These are minerals like sodium, potassium, and magnesium that help regulate fluid balance in the body and prevent dehydration.
- B vitamins: Vitamins like B3 and B12 are essential for energy metabolism and can help reduce fatigue and improve mood.
- Milk thistle: This herb can support liver function and detoxification.
- Magnesium: Mineral magnesium helps regulate blood sugar levels and reduce inflammation.
- Ginger: Ginger has natural anti-inflammatory properties, which help to reduce nausea.
Although not a cure for hangovers, these patches slowly release these ingredients into the body over several hours when applied to the skin.
Menopause support patches, on the other hand, contain hormones like estrogen and progestin, which helps women manage symptoms like hot flashes, mood swings, and night sweats during menopause.
To make the most of this trend, cater to specific needs like these, often overlooked by beauty businesses, to increase sales. Focus on offering these wellness solutions to old and younger customers seeking medication-free solutions.
2. Spot-savvy acne patches
Acne patches remove oil and dirt from clogging skin pores. Some contain salicylic acid and glycerin, which kill bacteria and remove blemishes.
Promote skin positivity when leveraging this trend. Customers will resonate more with positive messages encouraging them to embrace their inadequacies.
You may opt for playful skin patch designs in different fun shapes to make skincare routines more appealing. Patches with fun and vibrant colors will also encourage customers to buy them.
3. Suncare education and innovation
The suncare market is booming because of customers’ growing love for skincare. It’s expected to reach $25.3 billion in 2033, growing at a rate of 6.4% during this period.
Many customers also learn that overexposure to UV rays damages the skin, causing them to buy suncare products such as UV exposure patches.
They contain photosensitive dyes that change color when they come in contact with harmful UV rays. When they change color, customers have to apply sunscreen to protect themselves from the sun.
Educate customers on the dangers of sun overexposure, complementing this message with the importance of UV patches so it’s easier to get a buy-in from hesitant customers.
4. Patches that boost skincare
Customers love skincare patches because of their anti-aging benefits. Under-eye skin care patches help reduce the appearance of wrinkles, dark circles, and tired eyes. These patches have ingredients like hyaluronic acid, peptides, and collagen that help with fine lines and other signs of aging.
Offer eco-disposable patches such as home-compostable under-eye skin patch options to attract sustainable customers as they can decompose them after use at home.
You can also provide patches that hold skincare formulas closer to the skin to ensure maximum absorption. This optimizes customers’ skincare routine by ensuring the skin is plump and supple for a long time.
Positioning your business for growth
With 2024 around the corner, businesses in the transdermal skin patch market need to take cognizance of the emerging trends that will likely shape the industry in the coming years.
Transdermal patches can be a game-changer for the industry from simplified wellness solutions to spot-savvy acne patches to suncare education and innovation.
So, whether you’re looking to improve customers’ overall wellness or get that skin glowing, keep an eye on these trends and get ready for some exciting innovations in the years to come.