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Rugged Phones: 5 Reasons to Stock Them in 2022

Person pouring water on a phone

Many new smartphones are waterproof, dustproof, and scratch-proof, making them incredibly durable. Unfortunately, while most modern smartphones provide decent protection, they are not built for extreme environments. 

That is where rugged phones come in. Rugged phones are designed to thrive in harsh environments, making them ideal for people who consider durability a top priority when looking for a smartphone.

But why should you stock them? Keep reading to discover reasons why you should sell rugged smartphones in 2022. 

Table of Contents
Why rugged smartphones are a great product to sell in 2022
5 reasons why rugged phones appeal to consumers
Drive sales with rugged smartphones

Why rugged smartphones are a great product to sell in 2022

As smartphones evolved, many began to feature curved glass screens, aluminum bodies, thin builds, and other sleek features. While these features have made smartphones more attractive, they have made them more fragile too.

Smartphone with cracked screen in black and white
Smartphone with cracked screen in black and white

This emphasis on aesthetics rather than durability has prompted many consumers to opt for rugged phones. According to a study, the rugged smartphone market was valued at $2,918.66 million in 2019, and it is expected to grow to $4,850.42 million by 2028.

These statistics show that the demand for rugged smartphones will continue to rise as more consumers opt for phones prioritizing substance instead of style. 

5 reasons why rugged phones appeal to consumers 

Rugged phones have many excellent features that set them apart from standard smartphones. Here are five reasons why they appeal to consumers.

Extreme resilience

UMIDIGI BISON Pro showing home screen
UMIDIGI BISON Pro showing home screen

Standard phones are prone to damage from falls, particularly models with waterfall displays. However, unlike standard phones, rugged phones are not prone to damage from drops.

Many rugged phones like the UMIDIGI BISON Pro offer military-grade protection and thus can withstand drops, shocks, and extreme temperatures.

Many rugged models are also IP68 rated — meaning they can withstand dust, dirt, sand, and submersion in water up to a depth of 1.5m (4.9 feet) for up to 30 minutes.

These features make rugged cell phones excellent for consumers who often use their devices outdoors or in harsh environments. 

Long standby

Ulefone Power Armor 14 Pro showing wallpaper
Ulefone Power Armor 14 Pro showing wallpaper

People love smartphones with long battery life. According to a study of American smartphone users, good battery life is the feature that matters most to consumers.

For consumers who want smartphones with excellent battery life, rugged phones are appealing because they tend to have significantly larger batteries than regular smartphones. 

For instance, the Ulefone Power Armor 14 Pro has an impressive 10,000 mAh battery that can last nearly 23 days on a single charge!

Stable signal

Oukitel WP15 showing wallpaper
Oukitel WP15 showing wallpaper

Many rugged phones like the Oukitel WP15 provide dual SIM support — which means they can operate two SIM cards simultaneously.

Since network coverage can vary, with some carriers having better network coverage in some areas than others, these phones can be useful because they allow users to switch to the network that provides the best coverage where they are located and stay connected.

Rugged phones with dual SIM support can also come in handy if there are carrier-specific network outages because they can allow users to switch to the carrier with a working signal and stay connected.

This feature makes rugged phones excellent for people who often hike or camp in places where network coverage is poor due to rugged topography.

Push to talk

UNIWA W888 showing the home screen
UNIWA W888 showing the home screen

Regular smartphones are great for everyday communication. But when disasters like fires and floods strike, users may not be able to communicate because cell phone signals may be disrupted.

In such situations, phones that support push-to-talk (PTT) can be helpful. PTT phones like the UNIWA W888 and the Unihertz Atom XL do not rely on cellular signals for communication. Instead, they transmit signals directly to each other, allowing users to use their phones like walkie-talkies to communicate with multiple people simultaneously. 

PTT phones are suitable for professionals who respond to disasters like firefighters, paramedics, and other first responders. 

Sophisticated cameras

BlackView BV9900 Pro showing the home screen
BlackView BV9900 Pro showing the home screen

Many rugged smartphones lag behind standard smartphones when it comes to camera tech. This makes them unappealing to customers who consider advanced cameras an essential feature when shopping for a smartphone. 

However, several rugged phones have two camera features that are absent on many standard phones — thermal imaging and night vision cameras. 

Rugged models with thermal imaging cameras like the BlackView BV9900 Pro allow users to measure the temperature of equipment and locate structural issues in buildings. This makes rugged phones with thermal imaging ideal for construction workers, electricians, and plumbers. 

Meanwhile, rugged models with night vision cameras like the DOOGEE S98 Pro are ideal for photography enthusiasts who want to take photos at night because they can capture clear images even in low-light environments. 

Drive sales with rugged smartphones

Standard smartphones are more elegant than ever, with minimal bezels, glass bodies, and other sleek features. While these features have made standard smartphones attractive, they have also made them more prone to damage. In the U.S. alone, about 50 million phone screens get damaged annually. Smartphone fragility has increased demand for rugged smartphones as consumers look for more durable phones.

If you want to tap into the growing demand for rugged smartphones, consider stocking the rugged phones available on Alibaba.com.

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