The personal care industry is a strong one, with Europe being one of the largest markets for cosmetic and other personal care products in the world. The market consists of such segments as oral care, hair care, facial care, body care, cosmetics, fragrances and sanitary products.
The strength of the European beauty and personal care market is confirmed by the presence of as many as five European nations among the leading countries of this market, among which we recognize Germany, France, the United Kingdom, Italy and Spain. In addition to that, Europe made up approximately 22 percent of the global cosmetic market in the year 2021.
Within Europe, Germany had the highest sales value and market value. As of 2014/15, Germany’s sales value was roughly 13 billion euros, approximately six and seven billion more than the United Kingdom and France respectively. Germany’s market volume of cosmetics and personal care amounted to roughly 14 billion euros. Therefore, it is not surprising that personal care products sales in Germany grew by 2.2 percent in 2014/15 compared to the previous year. Spain had the highest growth rate, with personal care product sales growing by 2.4 percent. When looking at the sales value of segment-specific products in European countries, oral care had the highest share of sales, which amounted to approximately 15 percent. A little less than 13 percent was reserved for haircare, and the facial care sales share amounted to 11.7 percent. One of the major key players with a high market share among the mentioned products is L’Oreal. Their market share in Europe was approximately 20 percent.
One of the main trends in the personal care market to be taken into consideration is the emergence of natural and organic care products. Approximately 80 percent of respondents to a consumer survey about the reasons for purchasing these products mentioned the use of exclusively natural products, which were not tested on animals. The country where consumers were most aware of the differences between natural and organic personal care products in Europe was Sweden. Approximately 50 percent of Swedish respondents who participated in a consumer survey on organic care products knew the difference, whereas Italians and Germans answered with 36 and 30 percent respectively. Nevertheless, with the European consumer becoming more aware of environmental and sustainability issues, this trend might have an impact on the future of the industry.
Table of Contents
Global overview
European market overview
Leading markets
Leading players
1. Global overview
Description: In 2021, the revenue of the global cosmetics markets increased by over eight billion dollars to 80.74 billion U.S. dollars. The Statista Consumer Market Outlook estimates that revenue surpass 100 billion dollars by 2022 and by 2026 reach an annual revenue of around 131 billion U.S dollars.
Description: In 2021, the revenue of the global cosmetics markets experienced a growth of approximately 11.6 percent compared to the previous year. The Statista Consumer Outlook estimates that this value will add up to nearly 16 percent by 2023.
Description: Eye cosmetics were the largest segment of the cosmetics care market worldwide in 2021 with a revenue of 23.5 billion U.S. dollars. The smallest segment was the nail cosmetics segment with a revenue of 10.6 billion U.S. dollars.
Description: Revenue of the global luxury cosmetics market stood at 21.24 billion U.S. dollars in 2021, a significant increase when compared with 2020. However, the Statista Consumer Market Outlook estimates that the revenue of the worldwide market will rise to 31.56 billion dollars by 2027.
Description: This statistic shows the number of color cosmetics contract manufacturers worldwide as of October 2021, by country. That year, there were 124 contract manufacturers for color cosmetics in the United States.
Description: This statistic shows the number of hair care contract manufacturers worldwide as of October 2021, by country. That year, there were 203 contract manufacturers for hair care products in the United States.
2. European market overview
Description: This statistic shows the market value of the cosmetics industry in Europe in 2021, by branch. In the year 2021, skin care had the highest market value, measuring at 23.2 billion euros, while the decorative cosmetics market was worth around 9.8 billion euros, the smallest amount among the categories.
Description: As of 2020, France had the largest number of small and medium enterprises in the cosmetics manufacturing industry in Europe, reaching 840. It was followed by Italy with 735 SMEs and Poland, having 606 cosmetic manufacturing small and medium enterprises.
Description: Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 80 billion euros in 2021.
Description: Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 13.6 billion euros. This was followed by France and Italy, at approximately 12 billion euros and 10.6 billion euros, respectively.
Description: In the time frame going from January 2022 to June 2022, sales of prestige beauty products in Germany and France amounted to over one billion euros. Spain ranked last, with approximately 800 million euros in prestige beauty sales.
Description: From January 2022 to June 2022, sales of prestige beauty products in brick and mortar stores in Germany increased by around 78.5 percent compared to the same time frame in the prior year. In that period, Italy was the only country that experienced an increase in online prestige beauty sales.
Description: This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2021. That year, Nivea was the leading brand for health and beauty in Europe, with approximately 559 million consumer reach points. Colgate and Dove ranked in second and third place, with 471 million and 306 million consumer reach points, respectively.
Description: This statistic presents the household penetration rate of leading health and beauty brands in Europe in 2021. That year, Nivea was the health and beauty brand with the highest penetration rate in Europe, with 51 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 48.7 percent and 33.4 percent, respectively.
3. Leading markets
Description: This chart shows a ranking of the top European cosmetics companies between 2014 and 2021, according to their market value in billion euros. According to the source, Germany was the leader of the European market in 2021 with a market value of 13.6 billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of 11.3 and 11.5 billion euros, reaching around 12 billion euros in 2021.
Description: From 2013 to 2021, the market value for beauty and personal care in Germany fluctuated. By the end of this period, it reached more than 13 billion euros. Germany is one of the leading beauty and personal care products markets in Europe.
Description: This statistic shows the revenue development for skin and facial care products in Germany from 2007 to 2021. In 2007, skin and facial care products generated a revenue of 2.89 billion euros. By 2021, this figure had increased to around 3.18 billion euros.
Description: In 2021, the turnover of the Italian cosmetics industry amounted to nearly seven billion euros, an increase compared to the previous years. Between 2019 and 2020, the turnover of this industry decreased by over eight percent.
Description: With a sales value of over four billion euros, mass markets represented the preferred sale channels by Italian consumers to purchase cosmetics in 2021. Perfume shops followed with a sales value of approximately 1.9 billion euros. Facial care and body care are the leading two market segments, representing 16.8 percent and 15.9 percent of the cosmetic products consumed in Italy respectively.
Description: Over the past years, the cosmetics market value in Great Britain has generally increased. However, since 2017, the cosmetics market value in the UK is displaying a downward trend, dropping to a low of about eight and a half billion British pounds. This is a decrease in market value of around 1.3 billion British pounds as compared to the highest market value 2017.
Description: This statistic shows the sector distribution of the cosmetics market according to sales value in Great Britain in December 2021. Toiletries had the highest market share with about 28 percent , followed closely by skincare with around 26 percent. Color cosmetics, meanwhile, had the lowest share of the market, with almost 11 percent.
Description: In France, the cosmetics market generated approximately 2.38 billion U.S. dollars in 2021. According to the Consumer Market Outlook, revenue of this market will increase to roughly 3.56 billion U.S. dollars by 2026.
Description: This statistic presents the annual consumption value of perfumes and cosmetic products in Spain from 2017 to 2021, in million of euros. In 2021 the Spanish perfume and cosmetics market amounted to over eight billion euros, up from the previous year.
4. Leading players
Description: With a brand value amounting to approximatively 9.67 billion euros, the brand L`Oréal Paris was first of this ranking of European cosmetic brands in 2022. The Beiersdorf’s brand Nivea was ranked second with a brand value of about 5.9 billion euros.
Description: This statistic shows L’Oréal’s global revenue from 2012 to 2021, by division. In 2021, the consumer products division of L`Oréal generated approximately 12.23 billion euros in revenue.
Description: In recent years, the global revenue of Chanel increased. As of 2021, it reached its peak with a revenue of approximately 15.6 billion U.S. dollars.
Description: During the fiscal year ending in December 2021, the value of perfumes and cosmetics sold by French luxury brand Dior worldwide amounted to 6.61 billion euros. From December 2017 to December 2019, the annual sales value of Dior cosmetics and perfumes has been increasing steadily.
Description: This statistic illustrates the results of a survey on the revenues of Beiersdorf worldwide from 2001 to 2021. In 2021, the revenue amounted to approximately 7.63 billion euros, an increase compared to the previous year.
Description: This statistic shows the sales of Beiersdorf AG’s consumer division worldwide from 2008 to 2021. Beiersdorf AG is a multinational corporation headquartered in Hamburg, Germany, manufacturing products for personal care. In 2021, the sales of Beiersdorf’s consumer business segment in Europe generated about 2.91 billion euros.
Description: In 2021, the global revenue generated by the Unilever Group amounted to approximately 52.44 billion euros, marking an increase of more than one and a half billion euros on the figure recorded in the previous year.
Description: This statistic depicts the revenue of the Unilever Group worldwide from 2010 to 2021, by product segment. In 2021, the global revenue generated by the Unilever Group’s personal care product segment was about 21.9 billion euros.
Source from Statista
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