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4 Spring/Summer Girls Fashion Trends for Your Brand

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Girls’ fashion is a major industry with trends that change every season. Therefore, knowing what those trends are is essential for brands and businesses who want to stay in the market or even to get into it.

Table of Contents
Girls’ fashion industry: a growing market
Top girls’ outfits to boost your sales during the spring-summer of 2022
Prepare your fashion inventory for the next spring-summer seasons

Girls’ fashion industry: a growing market

The global girls’ clothing market is expected to grow at an impressive rate as a result of the rising demand for children’s fashion items. Furthermore, girls are becoming fashion conscious at an early age, which is one of the major factors driving the overall growth in the global market. 

This blog post provides an overview of the major fashion trends for the upcoming summer-spring seasons. These include celebration dresses, any occasion dresses, pajama sets, and all-in-one clothes.

Top girls’ outfits to boost your sales during the spring-summer of 2022

Pajama sets

Pajama sets are the perfect spring sleepwear for little girls, as they are ideal for the warm weather and can also double as casual wear. They can be used as nightgowns or oversized T-shirts during the day.

Pajama tops with whimsical prints such as flowers and butterflies are great options for little girls. Teenage girls tend to prefer solid colors or patterns that reflect their styles. There are many types of pajama sets to choose from, including pajama-style shirts and three-piece jacquard pajamas.

Pajamas shirts look like shirts with buttons at the front, but they are made with soft materials to make them comfortable enough to wear all night long. They come in a variety of styles, such as short sleeves, long sleeves, sleeveless, or tank top styles. The most popular fabric used for pajama shirts is cotton because it absorbs sweat and is breathable.

Three-piece jacquard pajama sets consist of a top, bloomer, and shorts. The tops have short sleeves and round necks. A keyhole with button closure is on the back of the top for easy dressing. The bloomers feature an elastic waistband for a comfortable fit and leg openings that can be rolled up to make capri pants if desired. The shorts have an elastic waistband and rolled cuffs at the hems.

Pajama shirt sets in pink and blue
Cotton long sleeve jacquard pajama set

All-in-ones

All-in-ones are an indispensable element of a girl’s wardrobe. This spring season, the all-in-one reverts to a minimalist silhouette in natural colors and eco-conscious materials.

Playsuits are one of the trending all-in-ones girls’ fashion items for this spring season. Businesses should opt for designs crafted with organic cotton or linen, as these fabrics are thin, light, and breathable. The playsuit’s sleeves work like a short dress with a scooped neckline, while the shorts have an elasticated waistband that can be adjusted by moveable button tabs.

The suspender pants are practical all-in-ones for active girls who do not want to be restricted by their clothing. These pants have an adjustable overall style that allows little girls to adjust the fit to suit their body shape and size. Cotton is the perfect material for these pants as it allows girls to jump and dance without pinching or riding upon their skin. This material also allows the body to breathe through the pores of the fabric, which keeps it nice and cool throughout the day.

Sleeveless striped cotton jumpsuit for little girls
Orange loose suspender pant for girls

Celebration dresses

Girls’ occasion wear and celebration dresses will resurge this season, as families are preparing to celebrate parties and events in person again. The new approach to occasionwear focuses on the importance of high-quality materials and the use of natural fibers such as organic cotton in place of embellishments. This can be seen in the balloon sleeve, pleats, ruffles, and frills which give a luxurious feeling to the garment.

This season, occasionwear will feature removable collars or belts that allow for a simple yet stylish changeable look, allowing girls to utilize these accessories with other items in their wardrobe. Accessories can also be used to change the look of a dress from day mode to night mode. For example, a pink dress with a lace collar can be turned into an elegant evening gown by adding a black ribbon belt.

Baby girl in a pink dress sitting on the floor with a basket of flowers
Girl in a yellow dress playing the violin

Any occasion dresses

The heritage motifs such as pinstripes, plaids, and ditsy florals make the girls’ dresses perfect for every occasion. These motifs are being reinvented in a spectrum of bright colors that are perfect for the summer season. The oversized collar and relaxed silhouettes are other trends that offer a touch of elegance to the style making it ideal for special occasions like weddings and birthday parties.

There are mainly three types of dresses that are perfect for any occasion–flower dresses, lace dresses, and prom dresses. Flower dresses are generally made with layers of tulle and light fabrics that are perfect for warm weather. Lace dresses, on the other hand, can be worn at pre-wedding functions such as sangeet or engagement ceremonies. This type of dress comes in various colors like red, white, blue, but the ideal color is red as it symbolizes love and happiness.

Girl in floral maxi dress sitting on the wood platform
Girl in black and pink floral sleeveless dress stands in a pathway

Prepare your fashion inventory for the next S/S seasons

Girls’ fashion trends are changing at a rapid rate, and businesses across the world have to keep up with the latest styles and prepare for the upcoming spring-summer seasons if they want to stay competitive. From celebration dresses to any occasion dresses, pajama sets to all-in-ones clothes, there are plenty of exciting products that can appeal to young girls.

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