This dossier presents a variety of statistics on cooking appliances and equipment including ranges, ovens, and microwaves. These appliances form an integral part of the home appliances industry. The publication provides a short overview of the major appliances market, includes a section on the major companies and players in the market, and a focus chapter on the cooking appliances markets in the United States and Europe.
Table of Contents
Special focus: United States & Europe
Description: Global retail sales of home and household appliances are forecast to grow to almost 450 billion U.S. dollars in 2021 and surpass the 500 billion dollar mark in the upcoming years. Refrigeration appliances sales take up the most significant share of the market, with retail sales of more than 90 billion U.S. dollars in 2020.
Description: The sale of global household appliances has been growing steadily from 2005 to 2014. In 2015 onwards there was a slowing and in some cases a decrease, in the sales of major domestic appliances around the world. The Coronavirus pandemic, forcing people to stay at home, is likely to be the cause of further interest in outfitting homes as there has been a steady growth since 2019 in sales, culminating in a record sale in 2021
Description: Major appliances such as ovens, dishwashing machines, freezers, microwaves, refrigerators, vacuum cleaners, and washing machines are owned by many households across the world according to the Statista Global Consumer Survey 2022. There are differences in the ownership rate though when comparing individual countries. Cookers/ovens for example are owned by many households in the United States, Spain, the UK, Italy, Russia, and Turkey where more than 90 percent of households own one. In contrast cookers/ovens are only part of about half of households in South Korea.
Description: India, China, South Korea, and South Africa are amongst the countries with the highest penetration rate of major smart appliances worldwide according to the 2022 Statista Global Consumer Survey. In general households are more likely to own a major smart appliance then a small smart appliance.
Description: In 2021, cookers and ovens global sales stood at 104.9 billion U.S. dollars. By 2027 the Statista Consumer Market Outlook estimates that the yearly revenue generated will be around 134 billion U.S. dollars.
Description: The global cookers & oven unit shipments are forecast to grow to to almost 273 million by 2025. From 2012 to 2021 the market has shown continuous growth. In 2022 cookers & ovens shipments are projected to decline though compared to the previous year, due to lessening demand as a result of the coronavirus crisis. From 2023 onwards the cookers & ovens market is set to grow again.
Description: In 2020, six household appliances manufacturers worldwide surpassed 10 billion U.S. dollars in revenue with Haier Smart Home leading the ranking with around 36 billion U.S. dollars. The other companies with annual revenues north of 10 billion U.S. dollars are LG, Whirlpool, Midea, BSH Home Appliances, and Electrolux.
Description: Haier Smart Homes refrigerator segment generated a revenue of over 72 billion yuan in 2021. It was the companies biggest product category, followed by washing machines, whose revenue amounted to over 54 billion yuan. In recent years the company underwent a restructuring process. First, in 2019, Qingdao Haier became Haier Smart Home, then, in 2020, Haier Smart Home incorporated Haier Electronics Group.
Description: In the fourth quarter of 2021, LG Electronic’s revenue from its home appliances & air solution segment amounted to 5.87 billion U.S. dollars. Over the years the home appliances & air solutions segment of LG Electronics has shown consistent growth until the last quarter, when it dropped from 6.35 billion U.S. dollars generated in the previous quarter.
Description: Whirlpool Corporation’s sales in the refrigeration appliances product category, that include refrigerators and freezers, generated revenue of 6.06 billion U.S. dollars in 2020. This is the largest product category of Whirlpool in that year.
Description: The statistic shows the revenue of Midea from 2016 to 2021, by segment. In 2021, Midea had generated a revenue of about 27.28 billion yuan from robots and automated systems.
Description: The BSH Home Appliances Group (BSH Haushaltsgeraete GmbH) reported revenues of 15.6 billion euros in 2021. In the same year BSH spent 764 million euros on research and development, a 4.9 percent share of the company’s revenue. Over the course of the last 15 years, the company has managed to nearly double its annual revenues, and in 2020 the BSH Group exceeded the 13 billion euros mark for the fifth time in a row. In 2021 this record was broken once again with a rise to 15.6 billion euros in sales
BSH – largest appliance manufacturer in Europe
The BSH Home Appliances Group was founded as a joint venture in 1967 by Bosch and Siemens and has been a wholly owned subsidiary of the Bosch Group since 2015. Today the company, headquartered in Germany, is one of the largest home appliances manufacturers worldwide and the number one in Europe with around 60 thousand employees and 38 production sites worldwide. Some of its major competitors in the global household appliances market are Whirlpool, LG, Midea, Electrolux, Haier, and Groupe SEB.
Major brands and products
The BSH Group sells its appliances products under 11 brand names including Bosch, Siemens, Gaggenau, and Neff. The groups product portfolio includes all kinds of major and small appliances such as dishwashers, washers and dryers, fridges and freezers, cookers, ovens, vacuum cleaners, coffee machines, and food processors. BSH also has a cross-brand product offering for the growing smart appliances market called Home Connect.
Description: Swedish appliance manufacturer Electrolux brought in around 13.82 billion U.S. dollars in revenue in 2021. The company has reported relatively stable revenue figures for the past few years with the overall number floating between 12 and 15 billion dollars.
3. Special focus: United States & Europe
Description: The U.S. cookers & oven market generated around 5.43 billion U.S. dollars in revenue in 2020, an increase in revenue of nearly one billion dollars compared to 2019. The Statista Consumer Market Outlook estimates that revenue of the U.S. cooker & oven market will continue to grow in 2021 before declining again and by 2025 reach a revenue of around 5.31 billion dollars.
Description: In 2019, 9.6 million toaster ovens were sold at the retail level in the United States. The market for toaster ovens has seen a steady increase over the years in the United States since 2010, when seven million units were sold.
Description: This statistic shows the retail unit sales of tabletop convection ovens in the United States from 2010 to 2019. In 2019, approximately 3.5 million tabletop convection ovens were sold over retail channels in the United States.
Description: The mean expenditure on cooking stoves and ovens by house owners in the United States varied over the past ten years with the lowest spending recorded in 2012 with a mean of 21.65 U.S. dollars. In 2019 and 2020 on the other hand the mean expenditure on cooking stoves and ovens stood at above 40 U.S. dollars.
Description: The mean expenditure on microwave ovens by home owners in the United States has seen an increase of around 60 percent over the past five years. In 2020, the mean home owner expenditure on microwave ovens reached a high of 14.65 U.S. dollars compared to just 8.67 U.S. dollars in 2015.
Description: Washing machines are the most traded large home appliance products in Europe in 2020, with approximately 28.3 million units traded. Refrigerators and dishwashers rank in second and third place, trading approximately 23.3 million and 15.4 million units in 2020, respectively.
Description: The European cookers & oven market generated around 16.54 billion euro in revenue in 2020. This was an increase in revenue of over two billion euro compared to 2019. The Statista Consumer Market Outlook estimates that revenue of the European cooker & oven market will continue to grow in 2021 before declining again and by 2025 reach a revenue of around 15.8 billion euro.
Description: Greece is the country with the highest household ownership rate of cookers/ovens amongst the most populous countries in Europe in 2021. 96 percent of households in Greece own a cooker/oven according to the Statista Global Consumer Survey. Finland has the highest ownership rate of microwaves amongst the most populous countries in Europe with 93 percent.
Source from Statista
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