With more people starting to travel, there’s been a resurgence in the market for miniature beauty products. These products are popular with people traveling, but they’re also being used at home as a way to introduce people to a new line. Beauty value sets are the perfect way for consumers to have a variety of products to try at home without investing too much money on one particular product, and at the same time are the ideal travel companion.
The value of travel and mini size beauty products
The return of travel has marked a significant change in consumer patterns, with more travel-size beauty products being purchased for convenience. Consumers are also using miniatures as a way to introduce new brands to their routine before buying larger sizes. NPD states that in 2019, there was a 5% increase in the sales of miniatures, making them valued at USD 1.3 billion. With the rise in consumer demand, this number is expected to grow substantially over the next few years. The popularity of miniature beauty value sets comes from two sources: people who travel and people trying new products at home.
The latest must-have beauty value sets
Beauty value sets are popular with a wide range of people, and that includes both men and women. The convenience of transportation, as well as the variety on the market today, are just some of the reasons why miniatures are so popular. Miniature perfume sets, portable cleansing brushes, skincare and anti-aging kits, and haircare and styling kits are all ones to look out for.
Mini pocket perfume set
The increase in demand for miniature perfumes comes from regular perfume bottles being too large to take on board a plane or put in a bag while on the go. Many people struggle to bring perfume with them on their travels unless they’re checking in a bag. They’re also too large to carry during daily activities, and the fear of the glass breaking is quite significant. Miniature perfume bottles are the solution to this problem, and a beauty value set that includes a variety of different scents makes things more convenient for consumers. There’s no need to invest in a large bottle when consumers can switch up their scents and carry them wherever they need to go. It’s a cost-effective way to own perfume, and many people are making the switch.
Portable electric facial cleansing brush
When people are traveling, they try to pack as light as possible, so multi-functioning products are turning out to be very popular with consumers. Skincare routines are difficult to keep up with while on the go, but the portable electric facial cleansing brush makes it easy. Not only does it help to scrub away makeup and dirt from the skin but also acts as a massager. Consumers are now expecting their products to do more and help make their lives easier, and this is one beauty item that ticks all of the boxes.
4-step snail kit set
Skincare routines are easy to follow at home, but are more difficult when traveling, either for business or leisure. The 4-step snail kit from COSRX is one of the most sought-after skincare routines on the market today. The products are the perfect size to travel with and include a cleanser, eye cream, all-in-one cream, and 96 mucin power essence. This is a Korean beauty value set that helps to introduce the consumer to a new skincare routine that aids in reducing redness and soothing the skin. These types of 4-step sets are in high demand with customers and are only expected to grow in popularity.
Anti-aging facial kit
Anti-aging beauty products can be quite expensive for people who want to purchase a full routine in regular-sized bottles. That’s why anti-aging facial kits in miniature and travel sizes are perfect for people who want to try the product before making such a big investment. The Organic Cuidado De La Piel mini-size travel skin care sets are proving to be in high demand with consumers right now. They work to help hydrate the skin and create an ageless look. This is difficult to maintain while on the go so this beauty value set is the perfect accompaniment to any trip.
Hair and body care kits
When people travel, they often aren’t able to bring their entire hair care routine with them—it would take up too much space. And for many people, the thought of using hotel shampoo and conditioner is a no-go. That’s why the miniature hair and body care kit is so popular with consumers. It’s a way to ensure that they can take their routine on the go with them, and they won’t have to compromise by using an unknown product. Many people suffer from skin conditions as well, so it’s important for them to continuously use the same product. The combination of a hair and body care kit means that the consumer has everything they need in one place, without needing to shop around and waste precious time.
What’s next for beauty value sets?
With the resurgence of travel, beauty value sets are gaining more and more popularity with men and women alike. They make traveling much easier and hassle-free, so people can focus on more important things. These sets are also increasingly being used at home as a cost-effective way to be introduced to a new brand or routine. Miniature perfume sets, portable cleansing brushes, 4-step and anti-aging skincare sets, and hair and body sets are all hot topics of conversation in the world of beauty value sets. In today’s busy world, people are looking for products that bring convenience with them, and these types of beauty value sets do that.