From makeup sets to skincare routines, this guide has everything you need to impress your loved ones this Halloween. Read on for the top recommendations!

From bold and vibrant hues to soft pastels, stay ahead of the upcoming color trends for the beauty industry in 2025!

This article uncovers one of the latest trends in the beauty industry: the male makeup movement. Read on to learn about the societal and cultural shifts driving men to embrace makeup.

TikTok has emerged as a dominant player in social media, with over 1 billion active users worldwide. Discover seven trends changing the beauty industry.

AI and AR technology are changing the way customers interact with beauty products. Discover four major trends changing consumers’ purchasing experience.

Men’s personal care is a rapidly expanding sector. Read this article to discover four popular products that will appeal to this growing market.