Shopping bags are everywhere. From clothing to takeaways, they’ve become an essential part of any purchasing experience. Oftentimes, companies have shopping bags that are plain white and unmemorable. But today, more and more companies are investing in shopping bags that will be remembered by the consumer, and at the same time will also help to advertise their business as the bag is being carried or shipped to the customer. There are many options out there in terms of material and design, so here’s what to expect with the latest shopping bag trends.
Shopping bags in the global market
The right shopping bag is vital for businesses. Shopping bags are being used now more than ever in both retail stores and takeaway restaurants. As consumer patterns begin to change though, and more people are looking to have a more luxurious lifestyle, shopping bags are also changing.
High-quality shopping bags are in more demand than ever, in an attempt to improve the shopping experience of the consumer. But cheaper alternatives are also still making up a big portion of the market value. By 2026, the market value is expected to reach USD 11.73 billion, and with more people shopping this number is expected to increase even more over the next decade.
Shopping bag designs that are trending now
Using a shopping bag is the perfect way to advertise a business and make a real impression on customers. Branded shopping bags can also reach potential clients who notice the bag while they’re going about their day. Current shopping bag trends are seeing canvas bags, improved paper bags that are more durable for food and clothing, plastic bags with unique handles, and cosmetic PVC bags being used across a wide variety of different businesses. Shopping bags are no longer an overlooked part of the purchasing experience.
Customized biodegradable shopping bag
While many takeaways and restaurants choose a simple white plastic bag to give to their customers, it’s the unique customizable biodegradable shopping bag that really stands out. These bags can be of a variety of different colors, are durable, and can have a logo or image printed on them as a way of advertising or being remembered by the customer. It’s an inexpensive way to get the word out about a business, and the fact that it’s customizable means that no two bags will look the same—a favorable outcome for businesses of all sizes. A big bonus of this shopping bag is that it’s eco-friendly, a feature that is very on-trend in today’s society.
Plastic bag with a secure handle
Plastic bags are synonymous with shopping, and most stores have bags with their own logo on them. The plastic bag with a handle and logo is a timeless shopping bag, which is suitable for both clothing and shoes. This style of shopping bag comes in many different sizes and a variety of colors to suit all types of businesses. By adding a logo to the outside of the bag, paired with a color that matches the company, consumers will easily recognize any business. The durable handle enables consumers to easily carry their purchases throughout the day, and the thicker plastic means that it can hold heavier shopping and be reused in the future too. This is one style of shopping bag that continues to stay on-trend.
Luxury white paper card bag
In recent years, the shopping bag market has seen a change in consumer buying patterns. Consumers are increasingly looking for a more luxurious shopping experience, and for shops that offer high-quality goods, simple plastic bags won’t do. This is where the luxury white paper card bag comes into play. This is a step above a plastic bag and really stands out when a person has been shopping. This type of shopping bag can be customized with a specific logo or pattern, and even the handles can be adapted to suit the needs of a business in a better way. This shopping bag is being used for even the smallest of purchases and is in very high demand in today’s market.
Craft brown paper shopping bag
The craft brown paper shopping bag has been used in shops for decades. It’s a timeless bag that’s not only durable but also safe for the environment. This type of shopping bag is predominantly used in the food industry, in restaurants, grocery stores, and specialty food shops. It’s a classic shopping bag that has undergone a slight upgrade in recent years, as it can now have different types of handles built into it, logos added to the outside, and can sometimes come in different colors if brown isn’t desired. The brown paper shopping bag has always been popular, and there’s no sign of its popularity coming to a close anytime soon.
Cosmetic and clothing PVC shopping bag
Not all plastic shopping bags are built the same, and with this PVC shopping bag, people can rest easy knowing that their purchases are safe and secure. The transparency of some of the bags is easily customizable and a pattern can be added to give them a more noticeable look. The less transparent bags with unique patterns and images on them are proving to be very popular, as they can be reused for shopping at a later date thanks to the strength of the material and the comfort of the handle. While this shopping bag is traditionally used for makeup purchases, there’s an increase in clothing stores using it as well.
Textile shopping bags
The textile shopping bag has exploded in popularity over recent years, and it’s expected that it will become more popular as businesses look to be more eco-conscious. Many consumers are now leading a more sustainable lifestyle, and to fit in with this trend, shops and restaurants are turning to canvas bags. Not only do these bags help to cut down on waste, but they can also be used time and time again for a variety of purposes—most notably grocery shopping. The number of patterns and designs are endless too, so it’s not uncommon for businesses to give their customers eccentric shopping bags that people will really notice.
What to expect in the future for shopping bags
Shopping bags are an essential part of the consumer buying experience. Simple white plastic bags are being replaced with canvas bags that can be reused, thicker PVC bags and plastic bags with durable handles, and sturdy paper bags with unique designs. Even takeaway bags are being customized. As consumer trends swing towards wanting a more luxurious shopping experience, shopping bags are also getting an upgrade. In the future, the shopping bag will play an even bigger role in the marketing of businesses and making a lasting imprint on the consumer.