These days, men are all about great looks. And they are nailing every bit of it from top to bottom. But, autumn and winter are slightly different because consumers are a bit picky at this time. Hence, businesses need to be ahead of the game with relevant trends that will sell out massively this season.
Before diving into the trends, this article will give sellers a glimpse into the men’s shirts market size to help them make better decisions.
A summary of the market size of men’s shirts in 2022-23
The global market size for men’s T-shirts was valued at about $39.1 billion in 2020 and should expand at a compound annual growth rate (CAGR) of 4.3% from 2021 through 2028. These forecasts are due to men’s ever-increasing demand for more fashionable shirts.
The T-shirt segment specifically held down about 75% of the total revenue acquired in 2020. In developing regions, the demand for these products is rising at a steady rate.
Also, another factor causing a rise in demand is the increasing usage of cotton tees. The online section is also expected to have a compound annual growth rate of 5.5% from 2021 through 2028. In addition, online stores and mobile platforms have accelerated sales by giving retailers and businesses more ways to reach end-users.
Five top men’s shirt trends of A/W 2022-23
The band collar shirt is a unique outfit with a short collar that doesn’t fold. The shirt also has a single strip for the collar, hence the name “band.”
Band collar shirts come from high-quality microfiber, which is particularly gentle on the skin. In addition, these shirts are extremely lightweight, comfortable, and require minimal effort to clean.
These shirts come in various bright colors, like sky blue, red, turquoise, and deep teal. The highlight of the shirt is how the collar can change a look completely from casual to formal when the neck button is either done or undone.
Customers who love to experiment with clothing can try out nice and ingenious combinations with this shirt. For instance, a simple casual style can have a neat white band collar shirt with denim or chinos pants.
Consumers can get a smart casual style with this shirt by opening the top button and revealing a solid-colored tee sitting pretty. To complete the ensemble, men can add simple suit pants. Formal looks would require additions like vests or sweaters.
A regular jacket or trench coat also looks great with band collar shirts for date nights or parties.
The high shine shirt is a beast in the clothing industry that’s easy to pull off with the right combinations and looks perfect for various events.
High shine shirts come from satin, silk, and charmeuse, some of the shiniest fabrics available. In short, the shirts are inherently light and soft materials that are comfortable on the skin.
The stand-out feature of high shine shirts is how they bounce light with an aesthetic look that blends with various outfits.
Casually, men can leave off a few buttons, revealing toned chests beneath as they combine these shirts with chinos trousers. Since these shirts reflect light, dark-colored denim pants will do the trick for clubs or night parties.
Customers that want to formalize the shirt can pair it with a simple suit. While at it, consumers can tuck the shirt in with a contrasting belt to elevate the entire look.
The neo-dandy shirt is all about appearance and goes all out with aesthetics and beauty. It dates back to early 18th century British attire, featuring huge ruffles along the torso and wrists. In addition, some shirts come with cravats on the front and heavy embroidery around the seams.
Interestingly, the shirt works as a formal and informal piece that consumers can rock to different events like fundraisers and a classy date with a significant other to a fancy restaurant.
The wide collar shirts come in different types like the point, the semi-spread, and the spread. The point collars face down while the semi-spread and spread come in various shapes. Since these shirts feature bigger collars than regular shirts, consumers can rock them formally or casually.
The wide collar is contemporary apparel that offers a nice podium for ties and necklaces. It also gives off an elegant vibe when paired with a Windsor triple or double knot tie.
The linen, poplin, twill, and cotton variants are quite popular for good reasons. They are super comfortable, easy to pull off, and clean.
Men who love a bit of drama can bring their bling on with a shiny wide collar shirt and plain pants. On the other hand, customers who prefer to keep things simple can rock a plaid or check wide collar shirt and denim trousers for the dapper effect.
A slim-fit wide collar shirt could be tucked into darker denim pants or suit trousers to nail the smart casual look. To keep things formal for seminars, presentations, or inaugural lectures, consumers can fully button a plain wide collar shirt with a nice slim tie and dress pants.
Long shirts are getting a lot of traction as one of the most casual wears in the market today. Most men look great in them, whether the shirts are tucked or untucked.
The most common fabric for this shirt is cotton. It comes in different styles and cuts that are suitable for any event.
The shirts come in short or long sleeves. They also feature wrap or button-up styles. Additionally, consumers can create a smart casual look with this piece by teaming the shirt with slim-fit denim pants.
Winter jackets, v-neck sweaters, or shearling coats are smooth with long shirts and a pair of khakis for the perfect look on Friday to an office without dress codes.
Men’s shirts for A/W are gaining massive popularity because they are comfy, functional, and stylish. Therefore, businesses can arrive ahead of the market and start making sales before the demand reaches an all-time high. The trends worth stocking up on for the season are the band collars, long shirts, neo-dandy, wide collar, and high shine.