Paper packaging is quickly becoming popular amongst businesses due to its environmentally friendly, recyclable, biodegradable, and renewable nature.
As more businesses turn away from single-use plastics, paper packaging is slowly making its way into the hearts of businesses. Discover five paper packaging trends to help create distinctive and eye-catching packages in 2023.
A summary of the paper packaging market
The global paper and paperboard packaging industry had an estimated value of USD 324.47 billion in 2021. Marketing experts anticipate the market will grow to USD 409.50 billion at a CAGR of 4.14% by 2027.
The paper packaging market owes its impressive figures to increasing consumer awareness of the environmental dangers of plastic and the shift towards healthier and sustainable options. Also, public concerns about the wasteful single-use packaging and the effect of the pandemic period are other factors boosting this market’s expansion.
Switching to paper packaging design can help businesses enhance their sustainability, create unique packages that stand out, enhance the consumer experience, and drive higher revenues. All industries ranging from food to apparel can benefit from using the following paper packaging trends.
Five super paper packaging trends consumers love in 2023
Boxboard cartons are the products of paperboard. But, manufacturers create them by laminating several paperboard layers to create sturdy and long-lasting paper.
One of the best ways to use boxboard cartons is for food, home goods, and other consumer product packaging. More importantly, it’s easy to customize these packaging options.
In addition, boxboard cartons are incredibly lightweight and affordable. However, they don’t have impressive structural strength and won’t be ideal for products requiring supportive or durable packaging.
Businesses can purchase different boxboard types for their product lines. Some of the best include folding, rigid, and set-up cartons.
While set-up cartons come disassembled, folding variants arrive flat and pre-assembled. Also, most sellers utilize rigid cartons for slightly heavy products. Interestingly, cereals, cosmetics, and detergents are popular products packaged in these boxes.
Boxboards make smaller boxes for cosmetics, food, and consumer goods. They’re great alternatives for packages that don’t need the strength of corrugated boxes. These foldable cartons can also satisfy high print needs and make paper cups & plates.
Corrugated boxes are like Supermen of the paper packaging world. They are incredibly durable and can handle the weight of heavy goods. Usually, manufacturers make them from corrugated fiberboards, which have two exterior paper layers and an internal wavy layer.
Corrugated boxes offer enough thickness to store and ship heavy goods without problems. However, businesses must understand the different types of corrugated boxes. While single-wall corrugated boxes can only handle lightweight objects, double-wall variants can handle larger products.
Triple-wall corrugated boxes offer the highest strength and can withstand hefty objects. Businesses can utilize this packaging trend for electronics, furniture, household appliances, tools, industrial products, and even construction materials.
This packaging trend makes great mailing boxes for e-commerce logistics. They’re durable enough to withstand and protect products during the transit process.
A cardboard box is a type of container made of corrugated fiberboard, paperboard, or chipboard. The process involves gluing paper layers together to create various sizes and shapes. In truth, most suppliers offer customization options to meet specific business needs.
Retailers can invest in multiple cardboard box types, like rigid and slotted boxes. Rigid cardboard boxes offer thick and stiff designs that are ideal for high-value items like jewelry and other gifts.
Slotted cardboard boxes feature pre-cut slots on one side that make them easy to assemble—even without tapes and adhesives. Businesses can use these boxes for storage and shipping various products.
One specific application for this packaging trend is white cardboard boxes for jewelry. Jewelry retailers often use cardboard packages to make small gift boxes perfect for transporting such products.
Kraft paper packaging
Need something more durable? Businesses can try kraft paper packaging. Manufacturers create this special paper from wood pulp. However, kraft paper gets impressive durability and strength from special chemical treatments.
Although brown is the most popular color for kraft paper, retailers may also get them in white or black. Kraft paper bags are durable enough to hist items like groceries, secure documents & small items, and create custom-sized boxes.
In addition, kraft paper provides a flexible and affordable way to package and ship products. Businesses can easily tweak it to meet various product requirements and enjoy its robust and long-lasting features.
Kraft paper makes amazing gift bag packages perfect for shopping and moving various items over short distances.
As the name implies, grease-proof paper is resistant to stains from oil and grease. Some suppliers call this packaging material parchment paper and it comes in handy for wrapping baked goods and fried foods.
Grease-proof paper packaging can also create boxes with enough integrity to handle various food items. Interestingly, manufacturers make this paper material from polythene, waxed paper, and polypropylene. Then, they treat these materials to make them grease and oil-resistant, allowing them to maintain their strength and structure even when hosting fatty foods.
Parchment paper may feel light, but it is the go-to paper packaging option for foods and oily substances prone to leakage. More importantly, the packaging trend can make paper bags for carrying baked goods, like cakes and bread.
The increasing consumer awareness of environmental sustainability and rising consciousness of the dangers of plastic helps fuel the growth of paper packaging. Now, businesses must respond to the changing times and strive to create more eco-friendly and unique packaging—and paper packaging is the go-to.
Consider capitalizing on boxboard cartons, cardboard boxes, corrugated boxes, kraft paper, and grease-proof paper packaging for a more environmentally friendly approach in 2023.