Car wheel manufacturers often show buyers guides with diverse styles, sizes, and offsets at different prices. With so many options, wholesalers can have a hard time deciding what to offer their customers. However, this article describes the top 5 car wheel trends that businesses should focus on to attract drivers and make good sales.
What is there in bigger wheels? Car enthusiasts are increasingly progressing towards having bigger wheel sizes fitted into their cars. The motivation behind this trend is both for aesthetics and functionality purposes. For aesthetics, wheels with a larger metallic or chrome component in relation to the rubber part are more appealing as compared to the standard wheels. Cars fitted with such wheels also appear more sporty than with standard wheels. In terms of functionality, bigger wheels tend to lower the center of gravity of cars, making them more stable than standard wheels. Bigger rims are usually fitted with low-profile tires, which overall reduces the height of the car and makes it more stable. This is an important safety feature, especially for those who love speed and sporting thrill. Bigger wheels do not necessarily mean additional weight. Light materials are being used to produce large wheels thereby maintaining a low weight.
Dark-colored wheels have traditionally been associated with a higher profile and luxury vehicles. The trend is currently gaining popularity even in non-luxury brands such as pick-up trucks and minivans. Their aesthetic appeal is making people move away from the highly hyped silver and chrome finishes. Dark wheels help to give a car a sporty and aggressive look. Replacing standard wheels with black ones leads to a complete transformation for the car. The black wheel can be fitted in dark vehicles to give them a consistent dark look across the entire vehicle. It can as well be used in cars with lighter colors to give them a bold dark finish.
Increasing the number of openings in a car wheel is a trend that is gaining popularity amongst car owners. The trend is purely for aesthetic purposes and is aimed at showing what lies beneath the rims. The large opening increases the visibility of things like the brake calipers, which adds to the overall beauty of the car. Some car enthusiasts are very specific about the type and color of brake calipers that they want to be fitted into their cars. Such a category of people will tend to prefer wheels that are designed to display the beauty of the calipers. Apart from being appealing to the eyes, the wheels with large openings are light in weight due to the limited materials used. As such, they also help in promoting fuel efficiency, which is a key consideration for most car owners.
Getting color-coded wheels is an increasing trend where car enthusiasts are customizing their wheels to match their tastes. Just in the same way people choose car seats with a color that they like, it is the same situation for car wheels. The right choice of wheel color also makes it possible for people to match their wheels with the outfits that they wear. Having several sets of car wheels of different colors creates a higher level of flexibility that makes it possible for car owners to get the perfect match.
Moreover, customers are keen on lighter wheels. Lighter wheels help in reducing the overall weight of the car and improve fuel economy. Manufacturers are shifting towards manufacturing wheels from materials such as aluminum, which are lighter compared to traditional steel. Chrome wheels designed to be lightweight and high-performance are in shortage in most stores as their demand continues to soar.
Customers for these trendy wheels are often individuals and companies looking for performance, style, and comfort. They are not age, culture, or region-specific—just sleek individuals out there to enjoy their ride and shake out the quirks and frustrations that come with stone-age wheels.
These customers are not only interested in the look of trendy alloy wheels but also in the benefits that come with them. Alloy wheels are lighter than the traditional steel wheels that come standard with vehicles. These wheels will therefore achieve better fuel economy than the heavier steel wheels.
Testing conducted by experts shows that a reduction in 3 pounds per wheel led to an improved fuel economy by 5%. Such a significant saving is an adequate incentive for drivers to consider using lighter wheels.
The ultimate good news is that customers are keen on following their interests and preferences to give their automobiles a personal and sleek look. As a business, keep an eye on car wheel industry trends, especially the ones mentioned in this article, as a sure way to close deals and stay profitable.