As more customers order accessories online and expect them to be packaged and mailed directly to their homes, great packaging for fashion accessories is becoming essential for businesses. This article will highlight the latest trends in fashion accessory packaging that customers will be sure to love.
The market for fashion accessory packaging
The fashion accessories market consists of items that are designed to complement one’s outfit. This guide will focus specifically on packaging for the jewelry and headwear segments of the market. Globally, the jewelry market was valued at US $249.02 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.5% from 2022 to 2030, while the headwear market is projected to grow at a CAGR of 6.53% from 2022 to 2027.
While women are the largest customer segment for fashion accessories, the increasing popularity of jewelry among men is also propelling the market. With a growing perception of jewelry as a status symbol, a rise in the significance of bridal jewelry, and a surge in demand for hats as a fashion staple, businesses should pay attention to offering luxurious and high-quality packaging to complement these fashion accessories.
Trends in fashion accessory packaging
Drawer or lid boxes
Drawer or lid boxes may be the most common type of fashion jewelry packaging. These boxes are designed with a sliding pull-out drawer or a top and base. They are suitable for a wide range of jewelry, including necklaces, earrings, rings, bracelets, and brooches.
Lid boxes and drawer boxes are generally made from cardboard, but high-end fashion labels will often use boxes covered in velvet, faux leather, or satin. These jewelry storage boxes can come in a variety of shapes, including squares, rectangles, circles, or hexagons, and may be designed to hold a jewelry set that contains more than one product.
Both drawer and lid boxes are frequently paired with additional packaging inside to protect jewelry from damage. Cotton or foam inserts with a paper card holder can be used to prevent bracelets, necklaces, and earrings from sliding around, while cushioned or foam inserts with slots are commonly used to keep delicate rings in place.
Hinged jewelry boxes
High-end fashion brands frequently use hinged jewelry boxes for both women and men’s accessories, such as necklaces, bracelets, rings, and cufflinks. Rings captured an over 25% revenue share in 2021 and are expected to retain their prime position in the market as demand for promise rings, engagement rings, and wedding rings grows among the younger generation.
Hinged boxes generally come in a square or rectangular shape that fits the size of the jewelry but can also be produced in unique shapes like ovals and hearts. They are generally made from a plastic mold covered in PU leather or velvet with a felt lining.
Engraved solid wood jewelry boxes are an upscale alternative for customers who have ordered expensive custom jewelry. Some luxury proposal ring boxes will even come with an LED light affixed to the top of the inner lid to make the diamond ring look more dazzling when displayed.
Jewelry pouches are a simple option for fashion accessories packaging. These types of bags are suitable for any type of jewelry, but their flexible exterior may offer less protection for precious items. For that reason, they are often used in conjunction with a drawer or lid box.
There are a variety of materials accessory pouches can be made of. Plastic PVC pouches can be transparent, frosted, or aluminized with a zip lock or plastic zipper closure. Screen printing is a popular method for adding a brand and logo to plastic pouches.
Cotton, organza, or velvet drawstring pouches offer a more elegant look and are easily paired with a company hang tag. Envelope jewelry bags made from microfiber, velvet, suede, cotton, or satin with a flap, snap button, or zipper closure are also popular.
Collapsible paper boxes
Paper packaging is seeing a resurgence in recent years as the world places more focus on sustainability. Fashion accessories packaged in recycled paper boxes will appeal to people who are especially mindful of the environment. Collapsible paper boxes are lightweight but good for packaging hats like fedoras, bucket hats, or baseball caps for women and men.
These collapsible boxes can be made from kraft paper for a high-quality look and may come with a PVC window along the top and side to display the hat inside. Round boxes may have a clear window on the lid or all around the side.
Collapsible packing boxes made from corrugated cardboard are another option. These cardboard boxes are durable enough to also double as mailer boxes for businesses selling online.
Rigid packaging boxes
Rigid packaging boxes are one of the more sophisticated options for fashion accessories packaging. This type of packaging is ideal for larger, custom hats that may have delicate details like feathers, embroidery, or floral appliques.
Packaging boxes should be made from sturdy and thick cardboard. They can be square, round, hexagon, or octagon, depending on what shape is best suited to the hat. The inside of the hat box may also be stuffed with acid free unbuffered tissue paper or satin cloth lining to help protect and display the hat.
Gift boxes with magnetic flaps or satin ribbon bows are additional details that can contribute to a high-end customer experience. To make the box easier to carry, string handles made from silk ribbon or cotton rope can be added.
Picking the right packaging for fashion accessories
Fashion accessory businesses can expect to increasingly target younger consumers in the future. For younger consumers, the simplicity of sharing goods bought with friends and family on social media is adding impetus to the market. There are several packaging for fashion accessory trends businesses can follow that will get customers excited to share their purchases online.
For jewelry, drawer or lid boxes, hinged boxes, or jewelry pouches are all popular options that can house a wide range of accessory pieces. For hats, collapsible paper boxes with PVC windows are a good way to display the product, while rigid packaging boxes are suitable for more delicate and expensive products.
The fashion accessories market is a highly competitive market that requires businesses to keep up with unique and emerging fashion trends. As new product designs are developed, businesses need to understand how to choose the right packaging for each type of product they sell. Appropriate packaging that enhances the value of fashion accessories and safeguards them from damage will be an important way for businesses to boost their brand image and find success among competitors.