Women’s pre-fall color trends in 2022 will be crazy and unorthodox, but they will get the job done. Fanciful colors like the French navy and pink guava will leave heads turning. The dusted pastels are an all-time favorite, including other beautiful colors.
During this season, businesses will witness an increase in sales of apparel featuring these colors as demand is hitting the roof. Before proceeding with the trends, let’s take a look at the market size.
How big is the market size for women’s colors?
Most consumers tend to consider their skin tones before deciding which fashion color trend to jump on.
But these days, most women are joining the bandwagon of color trends. Pre-fall has a lot to offer, from bold to eye-catching colors. Accent colors aren’t left out, with soft pastels standing strong. Feminine pink is another loud pick that most women love.
The market size for women’s clothing, estimated at US $1,386.1 billion in 2018, is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2019 to 2025.
The rise in the female population, increase in the number of working women, changes in fashion trends, and strong consumer buying power are fueling the growth of this market.
5 exotic women’s colors gaining traction this season
Terracotta can be likened to a dark earth tone which is close to brown. It looks like potter’s clay. It has been referred to as a 70s-inspired shade, so it is no surprise that the color graces women’s wardrobe in pre-fall of 2022.
Terracotta is perfect for experimental contrasts against seasonal bright colors like cyan and teal. Alternatively, consumers can explore this tone in a matching set. Ruffle shirts in terracotta are a good place to start for women who need an excellent top for formal events.
Knitted inner vests covered by creamy top coats are impeccably superb. The vests can be short-sleeved for women who want a bit of casual sophistication.
The long-sleeve variants are also great for consumers who want a more serious look with different shades of stylish. Women can also complete the look with linen or satin trousers.
A terracotta knitted sweater or a pullover top are excellent for consumers to maintain a sweet and simple look that offers adequate warmth.
Terracotta leather pants are in season with the gloss finish and sweet contrast with a bright blue sweater or top. Women who want to show off some skin can team up a blue crop top with the leather pants for a sharp look.
A clay colored sleeveless dress may sound unorthodox at first but when paired with a cream-colored bow or belt, the femininity blooms.
Another mention is a solid clay overcoat or trench coat which can be paired with a light blue or yellow button shirt, turtleneck, or vest. Leather pants and denim should work just fine for this ensemble.
Tranquil blue is a cool mid-tone blue that consumers associate with the feelings of bliss and stillness. The lightness and clarity is likened to air and water qualities, which makes this color ideal for typical daywear.
Faux leather tops and knitted skirts are a good matching set for this color. The top and bottom can both be blue or a combination with other great colors like brown or burgundy.
Maxi gowns look extremely feminine in blue. Made from fabrics like lightweight cotton and wool, they pair seamlessly, especially when the gowns are fitted with lace or silky statement sleeves that ruffle in the wind.
A matching set like a blue blazer and pleated skirt is another way consumers can slide into the tranquil blue trend easily. These pair well with black or navy blue knee-high socks for a semi-casual feel.
Long button-down tranquil blue dresses that appear split in the middle with voluminous sleeves are statement dresses for taller women who love to show off their frame.
Flowing dresses in tranquil blue are excellent for wedding balls, and they look great as standalone pieces.
Tranquil blue pairs perfectly with dusted pastels like silver pink, rhythm, pewter blue, and dark vanilla.
Lilac apparels make great party wear for any occasion, and team up nicely with other dusty pastels, black, or brown.
Consumers can explore this hue with a sleeveless gown that features ruffles around the midsection all the way to the ankles. This piece is perfect for parties and other semi-casual gatherings like a picnic cookout or family reunions.
A baby pink dress or silver pink plush matching set is another example of this trend’s prowess. A plush blazer paired with a skirt or plush trousers is an ideal match for women who love the soothing feel that comes with this pastel. Consumers can complete the plush set with an inner white crop top.
Pewter blue silk gowns can’t go unmentioned, especially when these beauties come with gentle pleats that take the style to a hundred. These dresses can be thigh-high to pave way for other leg accessories.
A mint green dress is another way to rock this trend in style. The upper part of the dress can have stretch fabric with glitters to give off the perfect look for a ball. The piece can also feature flares and drapes for the right amount of drama and class.
The pink guava color has an inherently unique and playful nature It provides a sense of joy and tranquility. The hues are soft and light, which is good for boosting self-esteem and confidence for the women who wear them.
Pink knitted vests and inner short gowns are an unorthodox look. The gowns can go from purple brights to a gentle blue, depending on the look that the customer wants.
Consumers can also pair solid pink wool blazers with a black inner top and black skirt or pants for a formal look.
Pink guava blazer with teal pants screams all forms of casual and semi-casual. The pants can either be plain linen or cotton sweatpants.
The all-in-one catsuit makes its debut here featuring head-to-toe covering of the frame with one material. It can be paired with colors that complement instead of contrast like a burgundy blazer or an oxblood top coat.
French navy is simply a trans-seasonal shade of blue. It isn’t tied down to a particular time or era and serves as a pretty neat alternative to black, from an indigo shade to the dark midnight blue.
Essentially, the navy blue does wonders when paired with contrasting fabrics and color hues. And it can also be styled from head to toe in matching sets.
Sleeveless suit vests and matching pants are a good way to go for women who want an easy ensemble. A french navy matching set is another viable piece for a smart casual look.
French navy button-down shirts are also perfect for women who want to stay trendy in formal pieces.
<alt=”Lady wearing a minimalist French navy dress”>
Image source: Pexels.com
Navy blue gowns will be the real talk of this trend. They could be minimalist, cut out, bodycon, or pleated gowns.
The navy blue puffer jacket is another honorable mention here as it goes well with green or teal contrast shirts. Women can complete the look with linen or denim bottoms.
From the pink guava to tranquil blue, femininity is what these colors are all about. Dusted pastels are more formal and women can wear them to a plethora of events while the French navy blue and terracotta can work for both casual and semi-casual wear.
Businesses in the industry can benefit from procuring these trends as these colors will be profitable this season.