Graphic prints and joyful color wear are trending this year, while simple and unsaturated clothes are taking a back seat. These days, so many women, especially Gen Z and Millenials, love “dopamine dressing.” And with this preference for bold and bright apparel, it’s not surprising that eye-catching color trends and prints are set to dominate the market.
This article will showcase five color and print trends that will be in high demand in 2022, as well as offer a brief overview of the factors that drive them. So read on to get clued up on the items and styles that will boost your inventory this year.
What’s driving color and print trends?
Bright colors and sweet pastels are at the forefront of fashion today. This is because they radiate energy, peace, freedom, and warmth — especially among Gen Z and millennials. It’s also because fashion designers believe using these bold colors for styling is the perfect way to accentuate clothing and outfits for special occasions. That makes 2022 a great time to capitalize on this new interest, and those looking to source the right products can explore these 5 popular trends listed below.
5 top women’s color and print trends in 2022
Pastels are trending this year thanks to the subtle and elegant look they provide. No doubt, pastels are happy colors that define personalities and mood, and as timeless colors, they remain in style year after year.
Some popular pastels are baby pink, baby yellow, and dove blue. These fashion staples can come in the form of tops, pants, dresses, jumpsuits, and skirts. Silky materials are also popular thanks to the fact that they lend themselves well to pastel hues.
The best way to wear pastels is to match these trend styles with each other for a more sophisticated look. Pastel blue and mint green is a fun way to start, and consumers can dig down the color palette by pairing baby yellow with baby pink or lavender and peach. Women who want the pastels to have a more neutral look can pair them with gray, brown, white, or beige.
For some street style inspiration, one can go all out for lavender or other shades of purple. Intense pink and pale yellow is another great combo worth considering, while matte green and yellow is a cute classic duo that looks dreamy.
Women can also rock pastels with geometric patterns like gingham or floral prints to give the outfit more life. Denim is another great piece that can be paired with any pastel color for a relaxed and classy look. Another great option is to start with white or dark blue denim pants and pair them with baby blue blazers or shirts.
Butterfly prints help women explore their femininity. The motif reminds people of uniquely beautiful and transformative times, and it also depicts the re-emergence of fashion in summer. Plus, it allows for displaying the pattern in saturated color palettes or skin-baring micro silhouettes.
This motif features on apparel like crop tops, dresses, skirts, shorts, and cardigans. And since this trend brings joy, it’s a great idea to go all out without overdoing things. If one wants to rock a crop top with a huge butterfly print, it’s ideal to skip the motif with the bottoms. A sophisticated look to a cocktail party can be a simple white butterfly printed dress, while for running some errands, a white cropped t-shirt and a butterfly print denim skirt could be a great casual alternative.
A butterfly print sweatshirt with a pair of shorts is a casual bomb that’s summer-friendly. While those who want a more subtle effect with butterfly prints can rock a bralette and mesh top with butterfly prints and denim pants. Finally, those who want an easy way to jump on the butterfly print trend can opt for a graphic tee with the motif and team it with a leather skirt for a dressy outfit.
Floral designs are friendly and super feminine patterns that are fun for summer and refreshing for spring. These designs work well on cotton, satin, and silk. In addition, floral prints usually come in dark or soft colors, which are great on outfits like maxi dresses, high-neck shirts, peplum tops, jumpsuits, and short dresses.
A gorgeous wrap chiffon blouse with denim pants is a good combo for date nights, while a black floral top with skinny embedded sequin pants makes a great glam outfit for parties. Floral prints also work for formal occasions. One can pair black floral printed dresses with leopard print blazers, or rock a burnt orange floral dress with bell sleeves to display different shades of cute.
Red floral pants are also a popular choice and look great paired with a skinny basic crop tank top. Women who want to grab attention can also go for a super colorful floral printed blouse with a sharp colored pencil skirt for a day event in the summer or spring. If the basic t-shirt doesn’t cut it, one can wear a dark-colored shirt with skinny blue jeans and a floral jacket. On the other hand, a craving for casual comfort is well-matched with floral printed palazzo pants and a simple neutral-colored top.
Tie-dye is a classic pattern that gives off a playful twist of colors. The organic design comes in versatile shapes and textures, adding a splash of uniqueness to any ensemble. Most women love this print because it has youthful connotations and coolness on the side. A short tie-dye dress is a step in the right direction for those who want an unconventional look with a fashion-forward twist.
A modest coverage turtleneck tie-dye dress is the perfect go-to for women who want a simple outfit that is suitable for any occasion, while those who want to glow in sunny summer weather can stand out with a silk midi dress with bright hues. It’s also worth exploring tie-dye pants over the traditional blue denim and a white tank for that extra nostalgic flare.
Those who want something comfy to lounge in can opt for a matching tie-dye sweatsuit. An edgy look is also possible with “tiegraphics” and drawstring sweatpants. Tie-dye oversize mesh tees are a versatile piece that blends well with denim shorts for a unique casual outfit.
A tie-dye top is also an automatic win that takes a pair of pastel-colored denim to a new level of style. One can add a jacket or longline blazer to upgrade the look for work. And finally, for those who want a share of athleisure, they can pair a tie-dye sporty crop top with track pants.
The bold at heart who fancy big prints will fall in love with placement graphics. A placement graphics motif usually has a strategically placed design on a garment for increased impact. The motif appears once on the apparel or as a large repeating design. Those looking for something more confident can go for dresses with placement motifs at the back or front.
Women who want to create a slimmer figure can go for dresses with placement graphics around the waist and hips. Another cute summer outfit is a neutral-colored lace dress with contrasting colored placement graphics in front—for a striking fashion statement.
On the other hand, those who are skeptical about large prints can take baby steps by taking a dive with tops first. A casual placement graphics shirt is a fun way to add energy to your day. And it teams well with a more subtle patterned or solid colored bottom, while a t-shirt with a large dominant motif and dramatic bottoms is another recipe for a vibrant style.
Make your catalog stand out this year
The bright color craze in the female fashion industry isn’t going out of style anytime soon. On the contrary, the market is still experiencing huge growth and demand because of the joy, freedom, and uniqueness associated with colorful styles. As a result, those looking to appeal to more customers can confidently incorporate bright and bold colors into their catalog to capitalize on this optimistic trend, and boost their sales this year.